After a challenging time for the global economy, many business leaders are asking tough questions about renewal, sustainability, investment and transformation.
What can we do better? What will our market space look like in three to five years? Why are customers choosing our competitors? And what might we do to create or exploit a competitive advantage?
These and other questions are forcing many of us back to the drawing board and our teams scrambling for competitive intelligence, new ways of getting things done and new sources of insight – especially regarding information gaps and technology blind-spots.
Whether you have fast answers or need to invest considerable time researching them, it’s already clear that the companies that are pushing themselves hardest to deliver something new, innovative and truly valuable for end-users will indeed capture more market share as the global economic recovery moves steadily onward.